2007 Annual Meeting & Conference (DEAM07)
October 10 – 12, 2007 • Las Vegas, NV
Explore the DEAM07 recap to see the full agenda and featured presenters that sparked ideas, drove discussion, and made a lasting impact.
Venue

Planet Hollywood Resort & Casino
formerly the Aladdin
3667 Las Vegas Boulevard South
Las Vegas, Nevada 89109
DEAM07 was held at the newly transformed Planet Hollywood Resort & Casino, formerly the legendary Aladdin Resort & Casino. Blending its iconic legacy with a fresh, Hollywood-inspired vibe, the venue offered a unique mix of style and service. From business to entertainment, the energy and excitement created an unforgettable experience that truly made attendees feel like they had arrived.
Program
Thursday, October 11, 2007
7:30 a.m. – 8:00 a.m.
Continential Breakfast
8:00 a.m. – 8:30 a.m.
Welcome & Introductions
President’s Review/Update
Board Summary Report, State of the Association
8:30 a.m. – 9:30 a.m.
DirectEmployers Today! An overview of how DirectEmployers Association is helping members stay ahead of the changing talent market
9:30 a.m. – 9:45 a.m.
Break
9:45 a.m. – 10:45 a.m.
Supercharge Your Career Site: Turn your career site into its own “monster” and build your online candidate community through search engine optimization
10:45 a.m. – 11:45 a.m.
Aggressive Compliance: Be proactive, be compliant
11:45 a.m. – 12:45 p.m.
Lunch
12:45 p.m. – 1:45 p.m.
Flexible, cost effective recruitment marketing: Home Depot shares search engine marketing metrics
1:45 p.m. – 2:30 p.m.
It’s Raining CATS and BLOGS! How to blog your way to passive candidate domination
2:30 p.m. – 2:45 p.m.
Break
2:45 p.m. – 3:30 p.m.
Gambling on Job Boards? Improve your job posting odds by using data and essential intelligence provided by Arbita.
3:30 p.m. – 5:00 p.m.
Keynote: The U.S. Workforce: Ways To Understand It and Leverage It
5:00 p.m. – 7:00 p.m.
Hospitality/Networking Social
–Q & A/Continuing Discussions
–Opportunity to Meet Speakers
Friday, October 12, 2007
8:00 a.m. – 8:30 a.m.
Continential Breakfast
8:30 a.m. – 9:30 a.m.
Do-It-Yourself Diversity(TM): Developing a sustainable diversity and inclusion strategy should no longer cost organizations a fortune. In fact, when you learn how to do it yourself, monies will remain in your budget
9:30 a.m. – 9:45 a.m.
Break
9:45 a.m. – 11:00 a.m.
Super Sourcing Secrets: One of the nation’s top internet sourcers teaches new and innovative ways to source passive leads using the recruitment easy-button
11:00 a.m. – 11:30 a.m.
Final Wrap-Up ~ Q & A
Closing Remarks
11:30 a.m.
Meeting Adjournment
Presenters
- Doug Berg, CEO & Co-founder, Jobs2Web
- Caroline Brown, Employment Branding Manager, Home Depot
- Carmen Carter, Founder & CEO, Multicultural Women’s Council, Inc.
- Joel Cheesman, President, Cheezhead
- Quenmiko Covin, Client Director, JWT Employment Communications
- Angel Dominguez, Recruiting Technical Lead, Merck
- Alexis Herman, Workforce Expert & Former Secretary of Labor
- Robin Katzman, President
- Doug Ries, Executive Vice President, Arbita
- Kurt Ronn, President & Founder, HRworks
- Shally Steckerl, Founder, JobMachine
- Chad Sowash, VP Business Development, DirectEmployers