2007 Annual Meeting & Conference (DEAM07)

October 10 – 12, 2007 • Las Vegas, NV


Planet Hollywood Resort & Casino
formerly the Aladdin
3667 Las Vegas Boulevard South
Las Vegas, Nevada 89109

Planet Hollywood Resort & Casino Las Vegas, combined with Starwood Hotels and Resorts, invites you to experience Las Vegas like you never could have imagined. Formerly known as the legendary Aladdin Resort & Casino, the unmatched location will now
be combined with a Hip Hollywood feel while delivering the benchmark service Starwood Hotels is known for. From business to pleasure, the excitement that will now surround you will be an experience that lets you know you’ve arrived.


Thursday, October 11, 2007

7:30 a.m. – 8:00 a.m.
Continential Breakfast

8:00 a.m. – 8:30 a.m.
Welcome & Introductions
President’s Review/Update
Board Summary Report, State of the Association

8:30 a.m. – 9:30 a.m.
DirectEmployers Today! An overview of how DirectEmployers Association is helping members stay ahead of the changing talent market

9:30 a.m. – 9:45 a.m.

9:45 a.m. – 10:45 a.m.
Supercharge Your Career Site: Turn your career site into its own “monster” and build your online candidate community through search engine optimization

10:45 a.m. – 11:45 a.m.
Aggressive Compliance: Be proactive, be compliant

11:45 a.m. – 12:45 p.m.

12:45 p.m. – 1:45 p.m.
Flexible, cost effective recruitment marketing: Home Depot shares search engine marketing metrics

1:45 p.m. – 2:30 p.m.
It’s Raining CATS and BLOGS! How to blog your way to passive candidate domination

2:30 p.m. – 2:45 p.m.

2:45 p.m. – 3:30 p.m.
Gambling on Job Boards? Improve your job posting odds by using data and essential intelligence provided by Arbita.

3:30 p.m. – 5:00 p.m.
Keynote: The U.S. Workforce: Ways To Understand It and Leverage It

5:00 p.m. – 7:00 p.m.
Hospitality/Networking Social
–Q & A/Continuing Discussions
–Opportunity to Meet Speakers

Friday, October 12, 2007

8:00 a.m. – 8:30 a.m.
Continential Breakfast

8:30 a.m. – 9:30 a.m.
Do-It-Yourself Diversity(TM): Developing a sustainable diversity and inclusion strategy should no longer cost organizations a fortune. In fact, when you learn how to do it yourself, monies will remain in your budget

9:30 a.m. – 9:45 a.m.

9:45 a.m. – 11:00 a.m.
Super Sourcing Secrets: One of the nation’s top internet sourcers teaches new and innovative ways to source passive leads using the recruitment easy-button

11:00 a.m. – 11:30 a.m.
Final Wrap-Up ~ Q & A
Closing Remarks

11:30 a.m.
Meeting Adjournment


  • Doug Berg, CEO & Co-founder, Jobs2Web
  • Caroline Brown, Employment Branding Manager, Home Depot
  • Carmen Carter, Founder & CEO, Multicultural Women’s Council, Inc.
  • Joel Cheesman, President, Cheezhead
  • Quenmiko Covin, Client Director, JWT Employment Communications
  • Angel Dominguez, Recruiting Technical Lead, Merck
  • Alexis Herman, Workforce Expert & Former Secretary of Labor
  • Robin Katzman, President
  • Doug Ries, Executive Vice President, Arbita
  • Kurt Ronn, President & Founder, HRworks
  • Shally Steckerl, Founder, JobMachine
  • Chad Sowash, VP Business Development, DirectEmployers


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